INTRODUCTION:
We were asked by Hens Teeth to envision our own perception of Paradise and to create a flag for it. Rather than paradise being a fixed location, we defined it as a state of mind with interchangeable perceptions.
What we perceive to be known as paradise, over a period of time, inevitably becomes our mundane reality once we obtain it. The contradictory nature of the idea of paradise can be seen when we visit tropical locations. These locations are enforced and sold with superficial layers to us as the ideal paradise, yet to the inhabitants, this is their reality.
We were asked by Hens Teeth to envision our own perception of Paradise and to create a flag for it. Rather than paradise being a fixed location, we defined it as a state of mind with interchangeable perceptions.
What we perceive to be known as paradise, over a period of time, inevitably becomes our mundane reality once we obtain it. The contradictory nature of the idea of paradise can be seen when we visit tropical locations. These locations are enforced and sold with superficial layers to us as the ideal paradise, yet to the inhabitants, this is their reality.
PROJECT INVOLVEMENT:
– Research – Art direction
– Design
COLLABORATION:
Hens Teeth
Post Studio
Hens Teeth
Post Studio
